prints used for mass market

Prints used for mass market

Forever 21

The prints used for brands such as Forever 21 and Primark are quite simple such as the blue leopard print top above, this will be because so many of the same products are made that the prints can’t be too complex as this would raise the cost and these brands are usually aimed at customers with a budget.

 

A common print used by these brands seems to be floral. This may be because it is quite a popular print among the younger generation and these brands are usually aimed towards a younger target audience, therefore hoping to sell more garments with floral prints.